Customers
Why people buy Sundays, and what stops themRead by Loopcraft Oct 15 · shares are illustrativeConnected
6 sources- Website14 pages read
- ShopOrders and first orders, since Sep 1
- Meta ad account10 past ads and Test 1
- Reviews214 reviews
- Brand kitColours, fonts, 4 voice rules
- Competitor ads41 brands you follow
Why people buy
From 214 reviews · share of reviews · what your ads and tests say- The taste: real yuzu, not too sweet“Tastes like actual yuzu, not candy.”46%98Promising after Test 1
- A weekend drink instead of alcohol“My Friday drink now that I’m not drinking.”31%67No ad says it yet · Test 2
- Less sugar than regular soda“I wanted less sugar, and it still tastes great.”18%38No ad says it yet
- Other: gifts, the design“Bought it as a gift. The cans look great.”5%11Too small to lead an ad
What stops them
From questions and comments · share of questions · the belief it feeds- “What does yuzu taste like?”22%Say what yuzu tastes liketest #2 in Learn
- “$3 a can is a lot.”12%Free shipping on the 8-packneeds more spend to read