Loopcraft Today, Queue 2 direction, state “default”, with example data for the fictional brand Sundays

SSundaysExampleSearch ads, briefs or askK
$900 of $1,500 in Oct1,240 creditsMO
Result to confirm1 / 6

The taste message got 25% more clicks. Confirm the reading?

Test 1 met its rule at its $900 limit on Oct 12. The taste won with one picture, so the belief is promising, not settled: Test 2 checks it again on two new pictures. Purchases went the same way, too few to judge alone.

Sundays ad: the yuzu soda can with half an orange and a splash, headline “Sundays, slow and sunny.”
AMood message
Clicks
720
Views
45,000
Click rate
1.60%
Spent
$450
Purchases, illustrative
13
Sundays ad: the yuzu soda can with half an orange and a splash, headline “Real yuzu, lightly sweet.”More clicks
BTaste message
Clicks
900
Views
45,000
Click rate
2.00%
Spent
$450
Purchases, illustrative
19

What Loopcraft believes now

Illustrative

Leading with the taste likely brings +11% to +31% more clicks than the mood.

  • Before your test: outside evidence
  • Your test alone
  • Now: everything together

Range narrowed from 36 to 20 points

Why the range is narrower than your test alone

Your test counts for 74%. Three outside sources agreed, more cautiously:

  • Example benchmark · Flavour-led drink ads15%
  • Your account history · 10 past Sundays ads6%
  • Competitor ads · 12 long-running drink ads5%

If you confirm

  • “Lead with the taste” becomes promising for clicks
  • Customers marks the taste reason “Promising after Test 1”
  • Tests in Learn re-rank on the new range