Loopcraft Test result, Queue 2 direction, state “default”, with example data for the fictional brand Sundays

SSundaysExampleSearch ads, briefs or askK
$900 of $1,500 in Oct1,240 creditsMO
EscQueueTest 1 · Taste or mood?
  1. Brief
  2. Ads
  3. Plan
  4. Live
  5. Result
Opened from TodayKJ

Do more people click through when we lead with the taste instead of the mood?

Done· the taste message got 25% more clicks · read by Loopcraft Oct 13 · confirmed by Maya Oct 15

From98 of 214 reviews: the taste is why they buy6 past ads named the flavour, 4 led with the mood8 of 12 long-running drink ads name the flavour first
Sundays ad: the yuzu soda can with half an orange and a splash, headline “Sundays, slow and sunny.”
AMood message
Clicks
720
Views
45,000
Click rate
1.60%
Spent
$450
Purchases, illustrative
13
Sundays ad: the yuzu soda can with half an orange and a splash, headline “Real yuzu, lightly sweet.”More clicks
BTaste message
Clicks
900
Views
45,000
Click rate
2.00%
Spent
$450
Purchases, illustrative
19

What changed

  • BeliefPromising: +11% to +31%, one picture
  • Both adsResult written onto each ad
  • LearnRe-ranked: the weekend swap first

Decision rule

Written Oct 5, before launch
  • WinThe taste’s whole range is above the mood: +13% to +38%. The rule uses your test alone.New ads lead with the taste, and the mood becomes a second line.

What Loopcraft believes now

Illustrative · outside evidence weighted by precision and similarity
  • Before your test: outside evidence
  • Your test alone
  • Now: everything together
Range 36 → 20 pts

Where the belief comes from

Share of the belief · what it counts like
  • Your fair test · Test 1 · Taste or mood?
    900 vs 720 clicks at 45,000 views each, Oct 6–12
    74%
    like 45,000 views
  • Example benchmark · Flavour-led drink ads
    Drink ads that led with the flavour got about 8% more clicks than mood-led ads
    15%
    like 9,200 views
  • Your account history · 10 past Sundays ads
    6 that named the flavour averaged 1.9% click rate; 4 mood ads 1.7%
    6%
    like 3,800 views
  • Competitor ads · 12 long-running drink ads
    8 of 12 ads running 60+ days name the flavour first
    5%
    like 2,800 views

Next, recommended

Ranked by how much each could change what you make, per $100
  • #1The weekend swap or the taste? · Concept test · 2 flexible ads · $6001.5 per $100 Evidence from: Your fair test, Your reviews, Example benchmark, Competitor ads· range 53 → 44
  • #2Say what yuzu tastes like? · Message test · 2 ads · $4000.5 per $100 Evidence from: Your reviews, Example benchmark, Competitor ads, Your account history· range 33 → 31