Loopcraft Learn: beliefs and the tests that teach most, Queue 2 direction, state “default”, with example data for the fictional brand Sundays

SSundaysExampleSearch ads, briefs or askK
$900 of $1,500 in Oct1,240 creditsMO

Best tests to run next

Ranked by how much each test could change what you make next, per $100Re-ranked Oct 15, after Test 1
  • Not now
    • Fruit close-up or ice?A picture detail: varied inside tests
    • Ages 21–30 vs 31–45Measures delivery, not the ad
Swap vs taste· judged by cost per add to cart· What to say

The weekend swap could be big.

Loopcraft can’t say yet. Outside evidence only: −16% to +37%, most likely +8%. No ad of yours says it, so there is no history either.

Rests on
A weekend drink instead of alcohol67 of 214 reviews · “My Friday drink now that I’m not drinking.”31%
Its tests

None yet · test #1 above

Now → after test #1range 53 → 44 pts
  • Before your test: outside evidence
  • Expected after this test
Evidence and its weightIts range · share of the belief · what it counts like
  • Example benchmark · Occasion-led drink ads
    Drink ads that sold a moment to drink it got about 6% more adds to cart for the same spend than flavour-led ads, with a wide spread
    61%
    like 80 adds to cart
  • Competitor ads · 9 long-running drink ads
    4 of 9 ads running 60+ days sell a swap for alcohol
    39%
    like 50 adds to cart
  • Your account history · no swap ads
    None of your 10 past ads says it.
    0%
#1The test that teaches most about it

The weekend swap or the taste?

Concept test · 2 flexible ads · Taste message vs swap message, 2 pictures each

Changesper $100
1.5
Likely gainif right
+5% to +38%
Confidenceown data
Some
Costs14 days
$600
What this ranking rests onIllustrative
  • Your tests20%
  • Your reviews35%
  • Your history0%
  • Benchmarks25%
  • Competitors20%

67 of 214 reviews give the reason. Test 1 sets the taste side. Benchmarks and 4 of 9 long-running drink ads shape the size.

Why #1: Changes most of what you make per $100: a wide belief with a big possible gain, about a reason your ads never use. #2 changes 0.5 per $100.

Becomes Planned in Tests. Spending still asks there.