Loopcraft Tests in motion, Queue 2 direction, state “default”, with example data for the fictional brand Sundays

SSundaysExampleSearch ads, briefs or askK
$1,195 of $1,500 in Oct1,240 creditsMO

Do more people add to cart when we sell the weekend swap instead of the taste?

Live· day 7 of 14 · on track · 1 guardrail needs youIllustrative numbers

FromTest 1: taste beat mood, +11% to +31%67 of 214 reviews: a weekend drink instead of alcohol4 of 9 long-running competitor ads sell a swap
ATaste message· control
Sundays draft: the can on a stone block beside a yuzu in warm light, headline “Real yuzu, lightly sweet.”
Afternoon light85% of views
Sundays draft: a paper collage of the can with lemons on pink and blue, headline “Real yuzu, lightly sweet.”
Pink collage15% of views
BSwap message· new
Sundays draft: a hand taking the can from a full fridge, headline “Your weekend drink. No alcohol.”
Fridge grab57% of views
Sundays draft: the can on a green tablecloth by a window, headline “Your weekend drink. No alcohol.”
Window light43% of views
Spent
$147 of $300
Per 1,000 views
$10.73
Adds to cart
Oct 30
Spent
$148 of $300
Per 1,000 views
$10.35
Adds to cart
Oct 30

Each side is one flexible ad. Meta picks the picture for each person, so the share of views is Meta’s choice.

SpentHard stop $600
$295 of $600

Guardrails

Checked daily
  • Pictures in a sideCollage 15%, asks below 25%15%
  • Seen per personunder 2.51.3
  • Even spliteach side 45–55%49–51%

What it will narrow

Illustrative
Swap vs taste53 → 44 pts
  • Before your test: outside evidence
  • Expected after this test