From your reviews4 / 6
Add “a weekend drink instead of alcohol” as a reason people buy?
67 of 214 reviews say it, and none of your ads says it yet. Reasons shape every brief, draft and the shop page, so this changes your brand foundation. It always asks.
Why people buy, from 214 reviews
Illustrative- The taste: real yuzu, not too sweetPromising after Test 146%“Tastes like actual yuzu, not candy.”
- A weekend drink instead of alcoholNew · no ad says it yet31%“My Friday drink now that I’m not drinking.”
- Less sugar than regular sodaNo ad says it yet18%“I wanted less sugar, and it still tastes great.”
- Other: gifts, the designToo small to lead an ad5%“Bought it as a gift. The cans look great.”
What changes if you add it
- Briefs and drafts can lead with it, like the swap message in the test Loopcraft recommends.
- Learn ties beliefs to it, so a test of it says what it is for.
- Never changes an ad, the shop or a price by itself. You approve each draft.
Changing the brand foundation always asks, by rule. Undo stays open for 7 days.
Read by Loopcraft from your reviews, Oct 14. Shares are illustrative.