Taste vs mood· judged by click rate· What to say
Leading with the taste is promising: +11% to +31%.
More clicks than the mood, most likely +20%, from one picture. Test 2 checks it again on two new pictures. Purchases went the same way, too few to judge alone.
- Rests on
- The taste: real yuzu, not too sweet98 of 214 reviews · “Tastes like actual yuzu, not candy.”46%
- Its tests
- Test 1 · Taste or mood?· the taste won, one picture
Before your test → nowrange 36 → 20 pts
- Before your test: outside evidence
- Your test alone
- Now: everything together
Evidence and its weightIts range · share of the belief · what it counts like
- Your fair test · Test 1 · Taste or mood?900 vs 720 clicks at 45,000 views each, Oct 6–1274%like 45,000 views
- Example benchmark · Flavour-led drink adsDrink ads that led with the flavour got about 8% more clicks than mood-led ads15%like 9,200 views
- Your account history · 10 past Sundays ads6 that named the flavour averaged 1.9% click rate; 4 mood ads 1.7%6%like 3,800 views
- Competitor ads · 12 long-running drink ads8 of 12 ads running 60+ days name the flavour first5%like 2,800 views
The test that teaches most about it
The recommended swap test checks it again, on two new pictures.
Test 1 had one picture, so part of the win could be that picture. As Test 2, the taste message is A, the control, on Afternoon light and Pink collage.
What would teach more
Sales. Purchases went the same way, 19 to 13, but are too few to judge alone. Test 2 judges on adds to cart and keeps purchases as a guardrail.
Running Test 1 again
It would narrow the range only to about 15 points, for $900: 0.6 points per $100, on the same one picture.