Loopcraft Live test, Queue 2 direction, state “default”, with example data for the fictional brand Sundays

SSundaysExampleSearch ads, briefs or askK
$1,195 of $1,500 in Oct1,240 creditsMO
EscQueueTest 2 · The weekend swap or the taste?
  1. Brief
  2. Ads
  3. Plan
  4. Live
  5. Result
Opened from TodayKJ

Do more people add to cart when we sell the weekend swap instead of the taste?

Live· day 7 of 14 · on track · 1 guardrail needs youIllustrative numbers

FromTest 1: taste beat mood, +11% to +31%67 of 214 reviews: a weekend drink instead of alcohol4 of 9 long-running competitor ads sell a swap
SpentHard stop $600
$295 of $600

Plan for day 7: $300. Each side stops at $300.

ATaste message· control
Sundays draft: the can on a stone block beside a yuzu in warm light, headline “Real yuzu, lightly sweet.”
Afternoon light85% of views
Sundays draft: a paper collage of the can with lemons on pink and blue, headline “Real yuzu, lightly sweet.”
Pink collage15% of views
Spent
$147 of $300
Views
13,700
Per 1,000 views
$10.73
Adds to cart
Oct 30
BSwap message· new
Sundays draft: a hand taking the can from a full fridge, headline “Your weekend drink. No alcohol.”
Fridge grab57% of views
Sundays draft: the can on a green tablecloth by a window, headline “Your weekend drink. No alcohol.”
Window light43% of views
Spent
$148 of $300
Views
14,300
Per 1,000 views
$10.35
Adds to cart
Oct 30

Spend per side

Even plan, dotted
$0$150$300$300 limit per sideToday, day 7Oct 17Oct 30 · decision

The two lines overlap: each side is within $1 of the other, as planned.

Guardrails

Checked daily
  • Pictures in a sideCollage 15% of the taste side · asks below 25%15%
  • Same person seeing itunder 2.51.3
  • Even spliteach side gets 45–55% of views49%–51%
  • Purchaseschecked with the result on Oct 30

Meta picks the picture for each person, and it shows the pink collage to few people on the taste side. The test is still fair: the A/B test gives each person one side. But the taste side now reads mostly as Afternoon light.

Guardrails ask you. Loopcraft suggests keeping both pictures running.